Joan Hooper
Joan Hooper is a senior finance executive with 30 years of experience at both large and small companies. Most recently, she was employed by Dell serving in the following key senior executive roles: VP & CFO of Dell's Global Public business, VP & CFO of Dell's Americas business, and VP Corporate Finance and CAO. Prior to working at Dell, Joan was Executive Vice President and CFO of FreeMarkets, an innovative provider of procurement tools and services, which she helped take public in a highly successful IPO in 1999. Prior to FreeMarkets, she worked for AT&T in a variety of senior finance roles including Finance VP for AT&T Business Services, Finance VP for AT&T Global Services and Finance VP for AT&T Consumer Products. Joan earned her masters in business administration from Northwestern University (Kellogg) and her bachelor's in finance from Creighton University. She has also earned CPA and CMA certifications. Joan joined edioma's Board in March, 2011 and chairs our Audit Committee.

Jorge Partidas
Jorge Partidas is a highly successful mobile entrepreneur who holds special interest in connecting the Americas as a unified marketplace. For the past 10 years, Partidas has focused on new media and mobile ventures. In 2002 Partidas founded WAU Móvil, for which he now serves as CEO, as a leader in the field of mobile connectivity throughout Latin America. WAU partners with over 50 mobile operators through offices in 17 countries and enables leading global technology companies who wish to deploy their services throughout the region. Before founding WAU, Jorge was CEO at LatCel (a joint venture with the Cisneros group of companies), a mobile service provider focused on serving US Hispanic wireless subscribers. Prior to LatCel, Mr. Partidas founded various successful startups in the hospitality, IT infrastructure and commodities trading industries. Mr. Partidas is a frequent keynote speaker at new media and mobile industry related events. He serves on the Board of Directors of LatCel and is Vice Chairman of the Board at the Mobile Entertainment Forum (MEF), Latin America chapter. Jorge was a founding member of the Venezuelan Entrepreneurs Organization and is currently an active member of EO (Entrepreneurs Organization). Mr. Partidas holds an Economics’ degree from Caracas' UCAB (1999) and is a sports enthusiast, having successfully completed 8 marathons and 2 Ironman races.

Mr. Partidas graduated as an Economist from Universidad Catolica in Caracas, Venezuela.

Victor Arias
Victor Arias, Jr. is a Senior Client Partner for Korn/Ferry International. Mr. Arias boasts more than a decade of executive recruitment experience gained through working at several of the world’s most preeminent search firms. His clients, which range from medium-sized to major global firms, benefit greatly from his deep knowledge of Latin America and expertise in the area of diversity. In addition to his role at edioma, Mr. Arias currently serves on the board of directors of AFC Enterprises (NASDAQ:AFCE). Victor is a trustee emeritus on the Stanford University board of trustees and a member of the Stanford GSB Advisory Council, the University of Notre Dame Institute of Latino Studies Advisory Council, and the UTEP Leadership Council. Mr. Arias is a past White House Fellows Commissioner, past national president and co-founder of the National Society of Hispanic MBAs, and current Special General Partner for Cottowood Ventures. Victor earned his master’s of business administration degree from Stanford University and his bachelor’s degree in business administration from University of Texas at El Paso.

Beto Pallares
Ebetuel "Beto" Pallares holds extensive domestic and international start-up experience, including entrepreneurial stints with FMCLA (telecom), CapitalIQ (banking software), Dalmex Business Technology Partners (software), Stax, Inc. (due diligence consulting), AT Kearney (strategy consulting), and as Executive Director of the TransPecos/El Paso Regional Center of Innovation and Commercialization (TPEP RCIC). During his tenure at the TPEP RCIC, Mr. Pallares raised multiple rounds of funding for the NGO, while assisting four start-ups in securing investment from the Texas Emerging Technology Fund (ETF). Beto now serves as a General Partner at Cottonwood Technology Fund (El Paso, TX), leveraging the experience he gained in conducting due diligence for both start-ups and late-stage companies. Mr. Palleres holds a Bachelors of Arts in Economics from Brandeis University, an MBA from the University of Texas at El Paso, and is on track to defend his doctoral dissertation in International Business Strategy from UTEP. Beto is married and enjoys fatherhood, reading, writing and community service.