Mobile marketing (cell-phone based advertising) is poised to change the basis for how the world’s major brands reach everyday consumers. Estimated at only $45 million in 2005, the mobile advertising market is slated to reach $11 billion by 2009. As mobile network bandwidth increases and consumer data services proliferate, studies indicate global advertisers will allocate increasing percentages of their budgets to mobile marketing programs. edioma’s products leverage a content-for-advertising business model, whereby end-users receive valuable content (e.g., language lessons) in exchange for viewing relevant, context-sensitive advertising. Delivered in either splash-page or interstitial (during product download) format, edioma advertisements provide end-users timely information on new products, retail discounts, and special promotions available to them over their mobile phone.

Mobile advertising is hot: Omnicom reports 45% of global clients have a mobile advertising budget (average contract size = US $175,000 per annum), while noting mobile click-thru rates average 3-4 times those of traditional online advertising. However, traditional third party mobile content services provide little-to-no insight into customer demographics. End-users who download ring-tones, games, etc. are usually not required to submit detailed information regarding age, gender, occupation, language preferences, etc. Potential advertisers have therefore little incentive to subsidize such services, unless given specific rights via opt-in mailer programs. edioma’s services will provide key demographic information for ad viewers including native language, gender, age, profession, and geographic location.