Mobile marketing (cell-phone based advertising) is changing how the world’s major brands reach consumers, especially those of Hispanic origins. Industry analysts predict mobile marketing expenditures will top $11 billion by 2013. edioma’s products leverage a content-for-advertising business model, whereby end-users receive valuable content (e.g., language lessons) in exchange for viewing relevant, context-sensitive advertising. Delivered in either splash-page or interstitial (during product download) format, edioma advertisements provide end-users timely information on new products, retail discounts, and special promotions available to them over their mobile phone.

Mobile advertising is hot: Omnicom reports 45% of global clients have a mobile advertising budget (average contract size = US $175,000 per annum), while noting mobile click-thru rates average 3-4 times those of traditional online advertising. edioma’s patent-pending mobile ad-serve engine garners key demographic information from subscribers including native language, gender, age, profession, and geographic location.